We are the target market, we are the demographic. The purchase adds to a bottom line that will help pay for the overhead of raw goods, rent, and human resources (a telling title), ultimately investing back into the machine of progress. A dog chasing his tail. The endless desire of the consumer, (me) fueling the fires of industry around the world. Our Cathedrals of Consumption are well stocked with the “justice” of the free market economy. And compassionate acts will always be in direct competition with my endless desire for novelty. Do we define our desires or do our desires define us? Do we define our purchases of do our purchases define us?

I am not looking for a redistribution of wealth. No, this would require a significant amount of trust in the political system that, quite frankly I do not have. No, I am not looking for a redistribution of wealth I am looking for a redefining of wealth. A new understanding of fulfillment, of satisfaction, of satiation, of joy that transcends the consuming transaction. A definition of wealth that accounts for more than the individual and looks to the community at large. Maybe [we could] be more than a consumer, more than an individual. Maybe we could partake in community. Maybe we could befriend the outsider, feed the hungry, and be wealthy in ways we’ve never known. We could spend time together instead of throwing money at the mall.